Marketing
Are You Offering Your Children Too Many Choices?
Deciding between an abundance of options leads to less engagement with the final choice.
Researchers: Michal Maimaran
September 5, 2017
Investors Prefer It When Corporations Are Specific about the Risk They Face
The market values detailed risk disclosures. But executives should be cautious about oversharing.
Researchers: Ole-Kristian Hope, Danqi Hu and Hai Lu
September 1, 2017
Data Analytics
To Get the Most from Data Analytics, Reward Intellectual Curiosity Across Your Company
Don’t relegate big data to sales and marketing. Let it permeate the culture.
Researchers: Thomas O'Toole
September 1, 2017
Podcast: Why Do So Many People Distrust the News?
Plus, how to avoid being duped by fake news yourself.
Researchers: David Rapp, Rachel Davis Mersey and Kent Grayson
August 14, 2017
Marketing
What Is a Brand Really Worth?
A global standard can help executives understand how powerful an asset they have.
Researchers: Bobby J. Calder
August 4, 2017
Healthcare
What Happens to Healthcare Costs When Nonprofit Hospitals Take a Financial Hit?
The answer has implications for the debate over the Affordable Care Act.
Researchers: David Dranove, Craig Garthwaite and Christopher Ody
August 3, 2017
Finance & Accounting
Why Has CEO Pay Grown So Much Faster Than the Average Worker’s?
A key component in growing pay disparity is how well executives harness new technologies.
Researchers: Carola Frydman and Dimitris Papanikolaou
August 3, 2017
Entrepreneurship
Waiting to Protect Intellectual Property Could Doom Your Startup
Patent attorneys offer four tips for entrepreneurs on safeguarding ideas from the get-go.
Researchers: R. Mark McCareins and Pete Slawniak
August 3, 2017
Innovation
Take 5: How to Empower Employees to Be More Creative
Creativity is a potent engine for business. Nurture it without letting office divas run the show.
Researchers: Maryam Kouchaki, Leigh Thompson, William Ocasio, Edward (Ned) Smith and Loran Nordgren
August 3, 2017
Careers
How Innovators Choose Their Next Career Move
There is an overarching pattern in how innovators, like Elon Musk, shift their focus over time.
Researchers: Tao Jia, Dashun Wang and Boleslaw K. Szymanski
August 2, 2017
Strategy
What Happens to Quality When One Company Builds the Tracks and Another Runs the Trains?
Governments looking to improve their infrastructure will want to know the answer.
Researchers: David A. Besanko and Shana Cui
August 2, 2017
Operations
How Much Does It Cost to Manufacture Overseas Versus at Home?
A new tool helps companies calculate whether to offshore, manufacture locally, or dual source.
Researchers: Robert Boute and Jan A. Van Mieghem
July 10, 2017
Marketing
Podcast: Why Are Rankings and Listicles So Popular?
From “Top 10 Beaches” to “Five Ways to Negotiate a Raise,” the psychology behind effective lists.
Researchers: Kent Grayson, David Rapp and Rachel Davis Mersey
July 10, 2017
Finance & Accounting
What Makes Oil Prices So Volatile?
There’s more to the story than OPEC. Plus, how fracking stands to change the market.
Researchers: Gideon Bornstein, Per Krusell and Sergio Rebelo
July 7, 2017
Innovation
STEM Degrees Are Good for Careers. But Do They Lead to More Innovation?
Science, technology, engineering, and math education helps job prospects, but hurts the likelihood of becoming an inventor.
Researchers: Nicola Bianchi and Michela Giorcelli
July 6, 2017
Finance & Accounting
Why Do Companies Turn Down Profitable Investments?
Limited organizational bandwidth can restrict managers’ options.
Researchers: Ravi Jagannathan, David A. Matsa, Iwan Meier and Veha Tarhan
July 6, 2017
Leadership
Take 5: How to Motivate Employees
Research sheds light on which employee incentives work best.
Researchers: Rongzhu Ke, Jin Li, Michael Powell, Daniel Barron, George Georgiadis, Jeroen Swinkels, Todd A. Gormley, David A. Matsa, Julia D. Hur, Loran Nordgren and Erika Deserranno
July 5, 2017
Leadership
Four Strategies for Cultivating Strong Leaders Internally
A retired brigadier general explains how companies can prioritize talent development.
Researchers: Bernard Banks
July 5, 2017
Policy
Is an Unpredictable Leader Good for National Security?
Think the goal is to keep your enemies guessing? Game theory suggests otherwise.
Researchers: Sandeep Baliga
June 19, 2017
Innovation
Take 5: How Humans Benefit as Machines Get Smarter
Kellogg faculty explain how human–machine partnerships can improve everything from your commute to your self-esteem.
Researchers: Brenna Argall, David Ferrucci, Eli J. Finkel, Todd Murphey, Rima Touré-Tillery, Brian Uzzi and Adam Waytz
June 8, 2017
